The print and ebook versions will be available for purchase January 2015.
PAY WHAT IT’S WORTH
In 2009, Tara Joyce began a fascinating experiment. She decided to not set prices for her business offerings, and to explore, document, and share the viability and drawbacks of employing this alternative pricing strategy.
What kind of growth could be possible if you didn't set a limit to your value?
For over 5 years, Tara experimented with different approaches, selling both products and services, physical and digital, developing insights into what is needed for a business owner to sustain and prosper from allowing their customer to determine the value, and price, of what they receive.
Tara calls this sustainable model for not setting prices "Pay What It's Worth" pricing.
Pay What It's Worth, in 59 pages, will help you understand the value of this pricing approach, while supporting you in creating an elegant and sturdy framework for implementing it.
If you are looking to transform your relationship with money and pricing, this book is for you.
Fair Exchanges are created by
The open sharing of information.
Responsibility for choices and actions.
Clear and well-founded boundaries.
Beyond innovation in pricing, the book allows you to evaluate, redesign and take responsibility for the systems and economy you find yourself in, while giving you building blocks to create change in the systems around you. blockquote>