In 2009, Tara Joyce began a fascinating business experiment. She decided to not set prices for her offerings, and to explore, document, and share the viability of employing this alternative pricing strategy.
What kind of growth could be possible if you didn't set a limit to your value?
For over 5 years, Tara experimented with different approaches, selling both products and services, physical and digital, and developing clear insights into what's needed for a business to sustain and prosper from allowing their customer to determine the value, and price, of what they receive.
Tara calls this sustainable model for not setting prices "Pay What It's Worth" pricing.
Pay What It's Worth, in 59 pages, will help you understand more about this pricing system, while supporting you in creating an elegant and sturdy framework for implementing it.
If you are looking to disrupt your relationship with money and pricing, this book is for you.
Fair Exchanges are created by
The open sharing of information.
Responsibility for choices and actions.
Clear and well-founded boundaries.
Beyond innovation in pricing, the book allows you to evaluate, redesign and take responsibility for the systems and economy you find yourself in, while giving you building blocks to create change in the systems around you. blockquote>
Have you ever considered why you choose to set prices? For most of us, we set prices because we have been taught, and we believe, that if we do not, our customer will not pay fairly for the item of value we are selling. This feeling, of others not being willing to pay, is based upon the assumption … Read More Read my new (and first) book, Pay What It's
There’s always been something about the statement, “give freely, receive freely” that didn’t work for me, but I could never quite put my finger on it. The sentiment sounded so lovely, but I knew there was something I was missing. I needed to see beyond the freedom ideal, to the totality of the statement. Have you ever been … Read More Read my new (and first)