Pay What It's Worth

Building Your Sustainable System for Not Setting Prices

Buy the Book



59 pg PDF (Interactive & Print Versions)



60 pg Printed Softcover



59 pg Kindle/Kobo eBook


In 2009, Tara Joyce began a fascinating business experiment. She decided to not set prices for her offerings, and to explore, document, and share the viability of employing this alternative pricing strategy.

What kind of growth could be possible if you didn't set a limit to your value?

For over 5 years, Tara experimented with different approaches, selling both products and services, physical and digital, and developing clear insights into what's needed for a business to sustain and prosper from allowing their customer to determine the value, and price, of what they receive.

Tara calls this sustainable model for not setting prices "Pay What It's Worth" pricing.

Pay What It's Worth

Pay What It's Worth, in 59 pages, will help you understand more about this pricing system, while supporting you in creating an elegant and sturdy framework for implementing it.

If you are looking to disrupt your relationship with money and pricing, this book is for you.

Fair Exchanges are created by


Beyond innovation in pricing, the book allows you to evaluate, redesign and take responsibility for the systems and economy you find yourself in, while giving you building blocks to create change in the systems around you.

Ebele Mogo
author, streetside conversations


Would you like to review or have you reviewed Pay What It's Worth? Let me know and I'll be sure to feature your review above.


"Paying the right price" North Toronto Post, August 2014

"Pay What It's Worth: An innovative pricing model" Centre for Social Innovation, August 2014

Here and Now, CBC Radio, July 31, 2014

Shift, CBC Radio, July 2014

Afternoon Edition, CBC Radio, July 2014

On the Coast, CBC Radio, July 2014

Mainstreet PEI, CBC Radio, July 2014

Radio West, CBC Radio, July 2014

Voyage North, CBC Radio, July 2014

Radio Active, CBC Radio, July 2014

Airplay, CBC Radio, July 2014

Up to Speed, CBC Radio, July 2014

Homestretch, CBC Radio, July 2014

All Points West, CBC Radio, July 2014

View the Press Release announcing the book (July 28, 2014)

Tools and Resources

Coming Soon!