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By Tara Joyce

Pay What It’s Worth


What kind of growth could be possible if you didn’t set a limit to your business’ value? In Pay What It’s Worth: You Don’t Need to Set a Price on Value, Tara Joyce provides you with an elegant framework for understanding how not setting prices can be a viable strategy for your small business, and guides you in consciously exploring your relationship to money, to other people, and to exchanging value. Imagine… integrity as your most valuable wealth creation tool.

What’s Inside

Valuable Words

Why Pay What It's Worth?



Chapter 1 — The Foundations

My Truth: Exploring the Heart of Value
Understanding the Current of Exchange
Exploring Our Money Shadow
Rethinking Money
The Importance of Integrity


Chapter 2 — Building Your System

My Truth: Minding My Business (Systems)
Your Constraint to Not Setting Prices
Building a System that Lasts
Perceptions of Value
Your Economic Opportunity to Co-create



Chapter 3 — Paying What It's Worth



Chapter 4 — Co-creating Disclosure

My Truth: Perspective Taking
What Disclosure Looks Like
The Open Sharing of Relevant Information
Disclosing A Price
Communicating Value


Chapter 5 — Co-creating Norms

My Truth: Necessary Boundaries
What Norms Look Like
Clear and Well-Founded Rules
Building Strong Connections


Chapter 6 — Co-creating Accountability

My Truth: Exploring My Role
What Accountability Looks Like
The Establishment of Fair Consequences
Ending Relationships
Taking Responsibility


Chapter 7 — It's Your Combination

My Truth: Giving = Receiving
Understand Your Generosity
Transform to Thrive





Tara Joyce

Unfulfilled at 26, Tara Joyce left her corporate marketing career to start her own business and to explore how she wanted to be of service. Quickly, she was attracted to the seemingly backwards strategy of not setting a price and to allowing her customers to determine the value of her offering, and to sharing what she learned through her blog, Rise of the Innerpreneur. Today, the “Pay What It’s Worth” concept and Tara’s published work support people globally in exploring their own scarcity and fear-based ideas around money, value, and business relationships. Tara lives in Peterborough, Canada with her husband, daughter, and canine son.


xo Tara

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